Pay attention to your DNA, and let it drive your behavior

By Art Gillis

I have to confess, folks, that I don't understand DNA. But when I read news accounts about a prisoner who was released as a result of DNA analysis, I feel good. If DNA is a science that means we are all unique individuals, then it supports my philosophy of "Don't fight it, come clean." Last month, I celebrated the 32nd anniversary of my consulting practice. I did it alone. There was no champagne. Telemarketers didn't send canned messages of congratulations. And I never mentioned it to my wife because it scared her half to death when I told her I was leaving the bank. The celebration just meant that I knew my DNA and acted in compliance of it. Lots of rewards and no regrets.

Last night I was invited to speak to a new group of entrepreneurs who established new businesses, all related to different forms of technology. I talked about my practice, but I warned them not to copy my strategy because it was customized just for me. Do what works for you. When I got home that night, I couldn't stop thinking of nine people I had just met -- all strangers, all unique, all had different skills, all had a mission. Why can't I get to sleep, I wondered. And then it hit me. Part of my practice is to tell investment analysts what I know about companies that are listed on the NYSE and NASDAQ. My clients are prepared to invest heavily. What haunts me is that a paltry investment in nine people I just met could produce a value that could return a 30% ROI with ease. Put individuals together in a structured business environment, and you've got a company that will succeed in the flat world we now live in.