Citi Survey Finds Woman More Comfortable Discussing Finances
In the wake of the recession, women are on the verge of outnumbering men in the workforce for the first time in history, according to the Bureau of Labor Statistics. The second annual survey by Women & Co., a Citigroup-sponsored financial community, finds that money is the number one topic between mothers and daughters (as the survey found last year as well) and that 91 percent of women are talking about finances with family members. The majority of women, over two-thirds, believe that in the wake of the economic downturn, talking about money is much more socially acceptable.
Eighty-six percent of mothers and half of all affluent women feel a responsibility to share lessons learned from the financial crisis with their children, family, friends, and colleagues.
The one word affluent women surveyed most closely associate with wealth is security (54 percent).
82 percent say they are knowledgeable about investing and finances, a significant increase from the 75 percent who said the same in 2008.
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