No Cracks About "Float," Please: PNC Bank Sponsors Gigantic American Flag

It wasn't exactly art imitates life, but it was a treat for me to see a financial institution prominently featured in an unusual Independence Day celebration. PNC Bank sponsors what is reportedly the world's largest free-flying American flag — a gigantic balloon that is officially known as America One — U.S. Flag Ballo

It wasn't exactly art imitates life, but it was a treat for me to see a financial institution prominently featured in an unusual Independence Day celebration.

PNC Bank sponsors what is reportedly the world's largest free-flying American flag — a gigantic balloon that is officially known as America One — U.S. Flag Balloon. I caught the 53-foot-tall, 78-foot-wide, 530-pound flag in its full glory on July 3 in Hoboken, N.J., where it was launched in the stadium field at Stevens Institute of Technology. Check out some of the pictures I took of this amazing floating flag.

PNC Bank will next fly the U.S. Flag Balloon at the Quick-Chek New Jersey Festival of Ballooning, which takes place in northwest New Jersey later this summer.

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Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio