Isis Partners With NYC Taxis on Promotion

Mobile wallet platform Isis announced a partnership with American Express on a promotion when paying for New York City taxicab rides.

According to Isis, American Express cardholders who "tap to pay" with the Isis mobile wallet will receive 50 percent back on their New York City yellow taxicab ride fare until June 1. Users can receive up to $100 cash back.

[See Also: The Death of the NFC Mobile Wallet?]

Isis initially launched in the fall of 2012. Formed by AT&T Mobility, T-Mobile USA and Verizon Wireless, the mobile wallet venture uses near-field communication (NFC) technology to allow customers to make point-of-sale purchases by waving their smartphones over scanners. To use the Isis Mobile Wallet, consumers need an NFC-enabled smartphone and a SIM-based secure element.

The service rolled out nationwide late last year, following pilots in Austin, Texas and Salt Lake City, Utah.

The consortium has forged partnerships with Visa, MasterCard, Discover and American Express and previously reached agreements with Chase, Capital One and Barclaycard to include their credit, debit and prepaid cards in the Isis mobile wallet.

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Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio