Bank Systems & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Payments

09:51 AM
Connect Directly
Facebook
Twitter
Google+
RSS
E-Mail
50%
50%

Equifax Releases New Card Marketing Product

True In-Market Propensity (TIP) Scores are designed to aid banks, credit unions and other card issuers to target customers and members when they are most likely to accept a new card offer.

Atlanta-based Equifax announced it has released a product designed to aid banks, credit unions and other card issuers to target customers and members when they are most likely to accept a new card offer.

Equifax’s True In-Market Propensity (TIP) Scores provides predictive analytics that allows card issuers the ability to better tailor their marketing campaigns and more precisely target customers, which will enable them to grow account acquisition, said the company.

The latest card data from Equifax’s National Consumer Credit Trends Report indicates 9.2 million new bankcards were originated from January–March 2012, representing an increase of 27 percent over January–March 2010 totals.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

Comment  | 
Print  | 
More Insights
Register for Bank Systems & Technology Newsletters
Slideshows
Video
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.