Amazon Fire: The Buy Phone

Or should we call it the Prime Phone? Amazon hopes its smartphone will tempt people to ditch Apple and Samsung for dedicated access to Amazon products.

AT&T Mobility CEO Ralph de la Vega perhaps summed up Amazon's new Fire Phone best. "I'm going to buy a whole lot more things" with the phone, he quipped on stage during Amazon's media event Wednesday. That's exactly what Amazon wants from customers who purchase the Fire Phone.

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Amazon took to the stage in Seattle to talk about its first smartphone. The device is a rather middle-of-the-road piece of hardware, and comes with features that range from genius to gimmicky. The Fire Phone has a 4.7-inch 720p HD screen that Android claims is one of the brightest available for better outdoor viewing and reading. It is powered by a 2.2-GHz quad-core Snapdragon 800 processor from Qualcomm with Adreno 330 graphics and 2 GB of RAM. The phone will be sold in 32-GB and 64-GB varieties.

[Read the full article at InformationWeek.]

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio