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BB&T's SupplyChain360 management team has joined the Supply Chain Strategy and Management Forum at the University of Tennessee at Knoxville.

The forum is a think tank that brings university faculty together with business executives from companies across the country to address critical supply chain issues affecting value and profitability.

"As a company intently focused on providing integrated supply chain management solutions to our clients, we are excited to be joining the forum and taking part in the upcoming meeting and panel discussion," said BB&T SupplyChain360 Senior Vice President Neal Harm in a statement.

The bank introduced BB&T SupplyChain360 in March. It is an integrated financial supply chain management service designed to connect buyers and suppliers around the world, reduce cost and risk, and improve efficiency.

The Supply Chain Strategy and Management Forum has 37 members, including Nissan, Boeing, Lockheed Martin, GlaxoSmithKline and other manufacturers, retailers and service providers of all sizes. In addition to the two annual meetings, forum members also receive discounts on other education seminars at the university, access to white papers and reports on a members-only Web site, and other benefits.