Treasury Says, "Go Direct!"

The U.S. Department of the Treasury and the Federal Reserve Banks, as part of the Go Direct campaign, will begin a national television advertising campaign on Oct. 4 to motivate Social Security and Supplemental Security Income (SSI) recipients to switch to direct deposit. The ads will air for three to four days a week around the beginning of each month - the time when many people get their federal benefit checks in the mail. The ads will be on a variety of cable networks including CNN, Fox News, Lifetime, Game Show and several others.
https://godirect.org/

Instead of spending taxpayer dollars on an ad campaign, why not simply pay people to switch? Or if that's unfair to people who already accept direct deposit, start assessing a fee for receiving a paper check.