Resurgens Bank Chooses Dynamic Market Systems Solution to Support Bank Marketing Programs

Atlanta-based Resurgens Bank has selected the Web-enabled Micro Merchant solution from Norcross, Ga.-based Dynamic Market Systems, provider of Web-enabled marketing resource management solutions, to support its marketing programs.

Micro Merchant enables financial institutions to develop, customize and print marketing materials using a centralized Web portal. Resurgens' staff is currnetly using Micro Merchant to execute the bank's marketing material design, production and print processes. Using Micro Merchant, developing materials now takes only a few hours, compared to the bank's traditional methods that involved multiple outside resources and took several weeks to complete.

Banking employees can create customized messages and promotions for the branch or individual needs ensuring consistent brand identity throughout the organization. Micro Merchant includes a variety of design templates for every marketing and sales activity that can be tailored by financial professionals according to the needs of the market or branch location. Each template gives staff the ability to create a customized design for branch collateral such as banners, posters, inserts, advertisements and sales material.

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio