BB&T Selects InterConnect for Better Costumer Service

BB&T has selected the Equifax InterConnect to streamline its bank card opening process and enhance the customer experience. The new solution gives BB&T access to data, analytics and decisioning " resulting in more profitable risk management for this leading financial institution for the bank.

BB&T turned to InterConnect for its automated decisioning capabilities, advanced change control and business rules management system.

BB&T also is using InterConnect's Rules Editor module, which enables business analysts and risk managers to view, update and approve changes to credit policy rules. This gives BB&T users greater flexibility to manage policies and implement new strategies across the enterprise. According to the company, the solution also enables BB&T to respond quickly to seasonal changes or competitive market pressures.