Equifax, IXI Corporation Partner to Develop Segmentation Solutions

Equifax Inc. (Atlanta) and IXI Corporation (McLean, Va.) have formed a partnership in which they will jointly develop solutions powered by leading credit and direct-measured asset data to provide a 360° view of a household's financial position.

Through the partnership, Equifax and IXI clients will now gain access to segmentation solutions that provide deep insight into a household's financial profile and capacity to pay " a valuable tool in navigating challenging market conditions. With these insights, financial institutions can better segment and target customers to manage risk, drive increased return-on-investment through cross-sell and up-sell opportunities, and more confidently navigate today's uncharted markets. "Amidst the ongoing credit crisis and fluctuating market environment, financial institutions are under increased pressure to reassess the way they balance consumer risk against the need to achieve greater transparency within their portfolios," said Dann Adams, president, U.S. Information Solutions, Equifax. Currently, financial institutions leverage Equifax credit data, technology and analytics to assess and respond to consumer requests for credit, which gives them information on a customer's propensity to pay. At the same time, financial companies rely on IXI and its proprietary database of nearly $10 trillion in direct-measured assets, to give them information on a customer's ability to pay. Through the Equifax and IXI partnership, financial institutions can determine a customer's likelihood to pay " a powerful tool to help firms strengthen their marketing efforts while improving risk management and protecting their assets.

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio