Bank Systems & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Data & Analytics

10:54 AM
Bryan Yurcan
Bryan Yurcan
Commentary
Connect Directly
Facebook
Twitter
Google+
RSS
E-Mail
50%
50%

Of Supercomputers and Big Data

Citi's partnership with IBM's Watson is the next frontier in the realm of big data.

The announcement that Citi is partnering up with IBM to tackle big data was not very surprising. After all, big data is all the buzz these days, and Bank Systems & Technology's February digital issue is all about that topic.

Banks have an almost unimaginable amount of data on their customers, which surely can be mined to optimize the customer experience and for highly targeted marketing campaigns.

[For more on using big data to maximize the customer experience, see related article.]

But how can banks effectively dig through all that massive amount of data located in many disparate places? That's where the famous IBM supercomputer Watson comes in, at least that's what Citi hopes. The bank hasn't issued specifics about how it plans to tackle big data with Watson, but did say it would explore ways to use Watson's deep content analysis and evidence-based learning capabilities to help improve and simplify customer interactions and the banking experience.

Whether the partnership will ultimately prove fruitful for Citi's big data plans won't be known for a while. But I expect this won't be the last announcement of its kind as big data gets even bigger.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

Register for Bank Systems & Technology Newsletters
Slideshows
Video
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.