Bank Systems & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Data & Analytics

10:15 AM
Connect Directly

Millennials are Cautious Banking Customers, Survey Finds

The TD Bank Financial Education Survey polled those aged 18-34 on their banking habits.

Millennials are cautious banking customers and take few risks when managing their money, according to findings from the TD Bank Financial Education Survey.

The survey defines millennials as those age 18-34, and surveyed 2,000 such consumers. Overall, 47 percent of respondents describe their financial personality as being cautious when it comes to overall personal finance habits.

Further, the survey found many in this age bracket rely on financial institutions and family members when seeking financial advice. 49 percent said they see their parents as primary influencers in shaping their banking and financial views. Meanwhile, 40 percent say they still turn to parents and family members as a source of information. Interestingly, 54 percent of responding millennials are going in to their bank branch for information, while 62 percent are going online.

[To learn more about how financial firms are preparing for and responding to security incidents, attend the Acknowledge the Inevitable: How to Prepare For, Respond to, and Recover from a Security Incident session at Interop 2014 in Las Vegas, March 31-April 4.

While 59 percent of millennials reported that they are "extremely" or "very" knowledgeable about their day-to-day banking products like checking accounts, they still want advice on personal finance topics, such as savings, creating a budget or credit cards.

In addition, few of the respondents claim to have had formal financial education training, such as a class at school, a seminar at a local bank or online courses, while 69 percent reported they had received no financial education lessons at all.

Ninety percent of survey respondents said they use online or mobile tools for their everyday banking activities, such as checking balances or paying bills, and 57 percent said they are using mobile banking more frequently than they were last year.

Those polled also said they check their balance and banking activities daily (35 percent) or weekly (53 percent). While checking their balance is the most popular activity online, the survey found that they are still visiting bank branches as frequently as they did last year, mostly to deposit or withdraw money. Those who do their banking in a branch feel it is more secure and enjoy the in-person service, the survey found.

[See Also: Younger Millennials Carry Less Debt Than Older Counterparts, PNC Study Finds]

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

Comment  | 
Print  | 
More Insights
Register for Bank Systems & Technology Newsletters
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.