VeriFone Reorganizes Management

VeriFone Holdings, Inc. announced a new market initiative in its European, Middle East and African business by reorganizing management and sales and marketing efforts into two market-focused teams — one focused on continental Europe and the other focused on Northern Europe, the Middle East and Africa.

Yolanda Rousselet, a former Sagem Monetel and Ingenico executive, was appointed to the position of general manager for continental Europe. Nigel Bidmead, a long-time VeriFone executive, was named managing director for Northern Europe, the Middle East, and Africa.

For the past five years, Rousselet served as head of international sales at Sagem Monetel, now a subsidiary of Ingenico.

Rousselet will be responsible for VeriFone activities in continental Europe, including Russia.