Fiserv Launches New Brand Identity

Fiserv, Inc. (Brookfield, Wis.), has unveiled an enhanced market approach and new brand identity. The company says it has realigned its organizational structure to streamline its market approach, accelerate product innovation and make it easier for clients to access all Fiserv solutions. All of the company's businesses have been unified under the new brand and report through two primary operating divisions led by Steve Olsen, former CheckFree Chief Operating Officer and now Fiserv Group President, and Tom Warsop, Fiserv Group President. This structure is intended to enable further integration of client relationship management and product development efforts. "We have aligned our organization in order to provide unique solutions that are responsive to the shifting needs of a dynamic market," said Jeffery Yabuki, Fiserv president and CEO, in a statement.

Fiserv's portfolio of solutions spans payments, processing services, risk and compliance, customer and channel management, and business intelligence and optimization for clients in financial services, wealth management, insurance, and other industries. Starting today, all of Fiserv's solutions are under the new brand and some offerings have been renamed. These offerings include: Source Capture Solutions, a suite of solutions that enable electronification of all sources of deposits; Corillian Online (formerly Online Advantage), a platform for online personal financial management; Mobile Money, a mobile banking solution; MyMoney, which leverages social networking technology to connect consumers with financial institutions; Business Analytics for Premier (formerly Viewpoint), which enables business intelligence practices as part of Fiserv's Premier banking solution; and Bank Intelligence Solutions (formerly BancIntelligence) online advisory tools .

"Our enhanced market approach and vibrant new identity are reflective of the significant change occurring within the financial services industry. We have the expertise, resources and scale to lead this transformation," noted Yabuki in his statement. "Fiserv provides processing technology solutions for more financial institutions than anyone in the world. That scale, combined with our market-leading products and services, uniquely positions us to lead the development of next-generation solutions that will transform the way financial services are delivered."

According to Pete Kight, Fiserv Vice Chairman and founder of Fiserv unit CheckFree, "We are also preparing for a new digital frontier in banking and electronic commerce that will require unprecedented levels of data analytics and information exchange across the entire spectrum of banking solutions. Leveraging the power of the entire Fiserv portfolio will enable our clients to capture these new opportunities and therefore, deliver a more personalized and profitable experience to their customers. Fiserv processes more relational financial services data than any other third party in the world," he claimed in a statement. "We intend to provide this advantage to our clients in ways that will replace last year's technology costs with tomorrow's primary source of profitable revenue growth."

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio