MANHASSET, N.Y., May 27 /PRNewswire/ -- CMP Media's InformationWeek, the leading IT media brand, announced today that it has strengthened its brand platform by launching the InformationWeek Vertical Industry Network. The Network consists of Bank Systems & Technology, Insurance & Technology and Wall Street & Technology -- all leading publications in their respective markets -- as well as Government Enterprise and the soon-to-be-launched Healthcare Enterprise. This integration leverages the experience and expertise of InformationWeek, Optimize, and the vertical industry brands. InformationWeek's new portfolio of horizontal and vertical media brands, provides technology vendors and marketers with an integrated, targeted, efficient reach to over 640,000 of the most influential Business Technology buyers in the nation.
In today's competitive environment, professionals are seeking holistic business solutions that are customized to their particular industry. Vendors must increasingly demonstrate the "breadth and depth" of their solutions, addressing industry-specific issues and trends. The InformationWeek Media Network provides a unique horizontal and vertical marketing solution that can only be offered by CMP Media.
Michael Friedenberg, Vice President and Publisher, InformationWeek, said, "The creation of the InformationWeek Media Network will enable our publications to leverage their expertise and knowledge, while growing each brand independently and collaboratively. At the same time, the network will provide a cohesive and integrated way for advertisers to reach critical technology decision-makers, both from a broad business technology and a vertically-focused perspective."
InformationWeek remains committed to innovation and investment. Initially focused on banking, securities, insurance, government and healthcare segments of Business Technology buyers, the InformationWeek brand will refine and enhance its products offerings in lock-step with customer needs.
InformationWeek has recently been recognized by industry media outlets as a leader in the IT media space. In May alone, Circulation Management Magazine awarded InformationWeek with a gold medal for excellence in audience development, and BtoB Magazine named InformationWeek to its list of top 10 media outlets -- the only IT publication to make the list. InformationWeek has also just been awarded three ASBPE awards which recognize editorial achievement.
InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including www.InformationWeek.com, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In November 2001, the leading IT media brand launched Optimize, an InformationWeek Resource for Business Technology Executives. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, the #1 ranking on Folio's annual list of top trade titles, as well as ASBPE's National Gold Awards for Best Series and Best Web Series in 2002.
CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.