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Wells Fargo Launching Personalized ATMs

The San Francisco-based bank is introducing a new interface on its ATMs that it says will offer customers a customizable experience.

Wells Fargo announced this week it is rolling out a new interface for its ATMs that the bank says will deliver an innovative and personalized experience for its customers.

In a video posted in Youtube the bank touts the features of the new ATMS, which include customized screens based on customer preferences and "favorites" that appear highlighted on the screen based on each customer's ATM usage.

The bank is also introducing a new tool called "ATM Cash Tracker," which it claims is a first of its kind in the industry. The feature allows customers to visually track their monthly Wells Fargo ATM withdrawals and will appear automatically on the main screen. This tool also allows customers to set a monthly withdrawal target and view details about how much they withdrew the prior month and their average over the past 12 months.

The new interface has already been introduced on more than 500 machines across several states, the bank said, and will make its way onto all 12,000 Wells Fargo ATMs by May.

[See Also: Long Live the ATM: Automated Teller Machines Are Still An Important Delivery Channel for Banks]

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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