Visa Europe Launches Exclusive Offers Portal for U.K. Customers

Online deals and discounts site allows retailers and banks to reach every Visa cardholder in the U.K.

Visa Europe has launched a new daily deals web portal exclusively for cardholders in the U.K.

Visa cardholders in the U.K. can access discounts from over 40 retail brands, according to the card scheme. Visa Europe’s member banks can also access a comprehensive set of customizable assets that can be used to offer extra value and interest to their cardholders.

"We are keen to bring extra value to Visa cardholders, member banks and retailers alike," said Crispin Rogers, Senior Vice President, Loyalty and Merchant Analytics at Visa Europe, in a statement. "Member banks can harness this consumer interest by taking the Visa Offers assets and making them their own, providing additional value straight to their Visa cardholders."

Initially available to U.K. Visa cardholders, the site will expand to other European destinations, beginning with Poland. Further developments will also see the addition of a mobile-optimized website early next year.

The site can either be accessed directly at www.visaoffers.eu/uk/ or via Visa's Golden Space website at www.visa.co.uk/goldenspace.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio