Social Media "Not Just a Shiny Tool" at Wells Fargo

Since the explosion of social media, banks, like many other businesses, have been trying to figure out the best way to harness social networks as a channel to engage with customers.

But it's just as important for financial institutions to have internal social media guidelines, writes our colleague at InformationWeek, Debra Donston-Miller. She recently spoke with a member of Wells Fargo's newly formed social strategy team Kelli Carlson-Jagersma, who said the bank is looking at what business value social media can bring by way of internal collaboration tools.

"Our goal is to round up all of the social networks in the company that people have snuck in, brought in, turned on, and settle on an approach and the appropriate tool or tools to add business value," Carlson-Jagersma tells InformationWeek.

Interesting stuff. To read the rest of the article, please click here.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio