NEWS FROM BAI: Pitney Bowes Releases PERFORM.360 for Channel Optimization

Pitney Bowes Business Insight (PBBI), providers of location and communication intelligence solutions, unveiled PERFORM.360, a web-based portfolio of applications that blends branch network design, performance analytics and sales management tools to help financial services institutions maximize market coverage and optimize sales resource deployment.

PBBI uses benchmarking, analysis and delivery optimization capabilities to give financial institutions insights into how they can enhance interactions across channels to acquire and retain customers. PERFORM.360 is designed to determine the true market potential of each location, such as branches, and advises banks on how to set more accurate, attainable goals. Using PBBI insight, banks can optimize branch staffing, locations, services and performance.