Seeking an economical way to introduce its more than 170,000 customers to online banking, Community Credit Union (CCU) developed self-service kiosks, or Technology Centers, where customers may research, select and apply for the products and services they need, helping the bank increase sales and reduce costs through more efficient processes.
The bank turned to Netkey, a Branford, Conn.-based supplier of self-service technology, to power its network of self-service banking kiosks in the greater Dallas area.
"Our mission is to aid the community and provide our customers with quality service where and when they need it," according to John Bock, chief information officer at $1.3 billion CCU. "Netkey software enabled us to make a major step forward for the customer-facing side of our business."
Using the Technology Centers, CCU members have access to all online features including non-cash transactions, loan applications, fund transfers, statements and check imaging. CCU has currently deployed 29 Technology Centers in branch locations, most of which are located next to ATMs and are available to customers around the clock. The credit union plans to place Technology Centers in select employers for which they are the dedicated credit union.
Kiosks are a valuable tool for increasing customer touch points. noted Paul Jamieson, an analyst at Gomez Research, in a recent report. "Financial institutions are rapidly developing their Internet banking services with an aim to migrate their customers to this lower cost service channel. While consumers are migrating to such a channel, the use of Web-enabled kiosks can help accelerate this trend."