4 Key Trends From the Citi Mobile Challenge
Mobile and rewards
Several of the solutions demonstrated at the event focused on integrating rewards programs and discount offers with Citi's mobile app. A team from 1card Inc. demonstrated its Cardley solution, a mobile wallet that centralizes all of a user's coupon offers and rewards points and shows where they can be used on a geolocation map.
Simo Moujami of WebInvent introduced PopCard, which recommends which credit card to use for specific purchases to maximize reward earning. It also incorporates geolocation in the Citi app to show where rewards can be earned. It can also help users earn more points at nearby locations.
And another team of developers (Team Loyola) showed off Plukky, which helps Citi customers use their ThankYou rewards points at local businesses. With a store-facing app, the server or cashier types in the customer's phone number, and the Citi customer is prompted to approve the use of ThankYou points for the transaction.
Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio
Tweet This