4 Key Trends From the Citi Mobile Challenge
Beacons and branches
Using mobile to improve the branch customer experience was also a major focus for the developers. Most of the solutions in this area leveraged beacons. One example was the Swift app from Dogtown Media; the app lets customers make an appointment at a branch. When the customer shows up, beacons at the branch entrance ping the banker meeting the customer. The app then provides that banker all the bank's information on that customer.
"This way, the banker is prepared for you and can concentrate on building the client-banker relationship," said Mark Fisher, Dogtown Media's CEO.
SPREO LLC demonstrated a similar solution that uses beacons to push customer data to branch employees when a customer enters a branch. And LMTD LLC showed off a solution that lets customers see how long the wait is to see a banker at a local branch at any time. Customers can also use the app to put themselves in the waiting line before they get to the branch.
Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio
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