3 Key Upgrades to Bank of America�s New Mobile App
Multichannel integration
The new app also allows customers to schedule and manage appointments at Bank of America branches, a capability previously only available through online banking. Customers can see which documents they will need to bring to their appointments, and can also set up text or call reminders for the appointments.
“When arriving at the bank, by telling us what you’re coming in for, we can have a specialist ready for you, and save you time,” Gopalkrishnan notes. “I think the capability shows our commitment to delivering a cross-channel experience.”
He adds that the bank is looking at other ways to integrate mobile with other channels like ATMs and the call center IVR.
Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio
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