2013 Forecast: The Hot Technologies That Will Define Banking
Value-Added Services
Dominic Venturo, chief innovation officer for payment services, U.S. Bank
I think mobile will continue to evolve to incorporate value-added services, rather than just things like checking a balance. For example, if a customer already uses mobile RDC, the bank has the ability to add a mobile bill pay to its platform using that same technology. I also think we'll see more activity in the daily deals and offers space connected to the banking relationship. That space is so dense, the consumer deals with too many choices that it bogs them down. Those offer platforms can then be challenged. Banks can use their customer data to filter out what is truly relevant, and present targeted offerings to consumers who do business with them. This is starting to happen with card-linked offers. One other thing, is that we are two years away from the date where EMV needs to be implemented in the U.S., banks are going to have to look ahead to that.
The Cloud Will Loom Large in 2013
Nicholas Brewer, senior analyst, Aite Group
2013 will see the level of bank investment in large and complex technology projects beginning to increase for the first time in almost five years. The specific projects may vary between core banking systems, complex CRM systems and various other kinds of enterprise banking solutions, but it seems clear that this change will be heralded by a few high profile decisions and announcements during the year, with traction rapidly being gained across a wide range of banking market segments. How will this investment be different from the spending pattern of a few years ago? 2013 should shape up to be the year that the cloud became both commercially acceptable and necessary to the banking community. Specifically, we should see an increase in the number and size of banks in developing countries choosing cloud deployments for their core processing systems, while larger banks look to dip their toe in the water by moving some of their key, non-banking software assets into the cloud. The reason for this is the unstoppable force of the logic of technology investment. The dramatic slowing down in the rate of improvement in server performance has made it, once again, economic to invest in platforms for long-term provision. This means that banks will need to decide whether they approach their IT infrastructure from the perspective of being either a consumer or provider of data processing and storage capacity; in either situation they will find that the drive to address the cloud is irresistible.
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio
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