Content tagged with Data & Analytics posted in May 2013
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How Financial Institutions Can Use Big Data and Converged Data Sets to Improve Customer Loyalty
Using big data with an omnichannel strategy and new methods of customer engagement like gamififaction can help banks improve their customer loyalty programs.
Credit Unions Lead in Online Satisfaction
Customer experience data outfit ForeSee measured consumer attitude toward the financial services industry's online and mobile offerings.
Banks Must Pursue a Multichannel, Integrated Onboarding Process: Report
Bank customers should be able to to apply for products and services at their bank through the device and channel of their choice, says Aite Group.
Predicting Success In Banking & Politics: It's All About The Analytics
At the recent SAS Financial Services Executive Summit, bankers gained insights into how to address the challenge of aligning technology and business in the age of big data analytics.
Android, iOS Dominate Smartphone Market; BlackBerry Falls
A report from research firm IDC also found that Windows Phone gained market share.
Improving Business Analytics Through A Single Customer View
While many financial institutions are relying more on business analytics and intelligence for decision making, they need to first ensure the accuracy of the information feeding these statistics and ensure that each customer has a single record within a central database.
Visa Enhances POS Offers Program
The card scheme is enhancing its Visa Offers rewards program to include customizable content and real-time offers.
MasterCard Uses Social Media to Rebrand Its Mobile Wallet Through Real-Time Monitoring
MasterCard’s Conversation Suite tool allows it to monitor social media conversations in real-time in 43 different markets and 26 different languages.
Banks Can't Price Their Way Out of Bad Customer Experience
A report from Forrester claims that for banks, customer experience is a more powerful loyalty driver than price- value perception.
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Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.
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