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Analytical Approach Pays Off For Credit Union
When Credit Union of Texas (formerly Dallas Teacher's Credit Union) embarked on a CRM data warehouse project two years ago, it had no idea
how large it would grow. What started primarily as a marketing tool has become an analytical decision-support for the entire organization.
The Road to CRM Nirvana
Strategy is as important as technology when it comes to attaining CRM bliss
RBS Standardizes On Chordiant
RBS Group recently announced the selection of Chordiant Software as its "strategic CRM platform and the standard for all new CRM
developments within the Group," according to Steve North, head of strategy and architecture at RBS Group Technology.
SEARS TAPS SIGNALTREE TO AUTOMATE CREDIT DECISIONS
Instead of partnering with a bank, Sears decided to draw upon its own resources, and product from SignalTree, to automate its Mastercard decisioning process.
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