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News & Commentary
Content tagged with Data & Analytics posted in November 2009
For Bank Marketing, Re-Focus the Pareto Principle on Customer Profitability
News  |  11/23/2009
By Hongjie Wang, Fulcrum The Pareto principle, also known as the 80/20 rule, was named after Italian economist Vilfredo Pareto, who observed that 80 percent of income in Italy went to 20 percent of the population. Interestingly enough, such phenomena occur in many disciplines and industries. Marketing is no exception, so much so that Pareto analysis has become one of the standard must-haves in customer analysis.
From BI to Analytics: An Evolution In How Business Gets Done
News  |  11/17/2009
By Jay Morreale, Bank of America As the amount of data gathered and produced within an organization grows daily, users are challenged to make decisions based on this information in shorter and shorter time periods. While traditional Business Intelligence (BI) tools provide valuable access to this data and offer standardized reports that translate this information into key snapshots on the state of business, they are typically narrow in their application. Business users who have questio
Avaya Introduces Mortgage Modification Help
News  |  11/2/2009
Avaya's Proactive Outreach for Financial Institutions is designed to help lenders with the collections and modification process.


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