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CHANNEL INNOVATION Kevin Lynch, SVP of eCommerce, 1st Mariner Bank Building Online Relationships Looking to attract and retain Gen Y and other hard-to-reach customer segments, banks such as 1st Mariner and SunTrust are getting more creative in reaching out to customers online, particularly with personal financial management tools and social media. Citi's Bundle.com Lures Consumers With Spending Data, Comparisons With spin-off financial planning site Bundle.com, Citi finds a unique way to reach a new audience. Can the Humble ATM Become a Customer-Retention Tool? Community Choice Credit Union and other financial institutions are adding functionality to their ATMs in an effort to improve the customer experience and boost retention. GREEN IT TD Bank Opens Prototype Green Branch With the launch of an LEED Platinum-certified branch in Queens Village, N.Y., TD Bank takes a major step in its quest to significantly cut its greenhouse gas emissions. PAYMENTS WATCH Chase and Wells Respond to Card Act with Creative Payment, Pricing Models How are card-issuing banks coping in the aftermath of phase two of the Credit Card Accountability, Responsibility and Disclosure Act? CHANNEL WATCH Mobile Banking Technology Helps Small Banks Build Awareness, Compete As mobile technology becomes more accesible, smaller institutions such as Avenue Bank are leveraging the mobile channel to compete with the big banks. CASE STUDY Quad City Launches Family Office Quad City Bank & Trust taps a trio of SunGard hosted solutions to launch family office services and successfully attract new ultra-high-net-worth customers. |
FROM THE EDITOR What Bankers Can Learn from '30 Rock' As a recent episode of "30 Rock" taught us, there are always uptapped markets to discover and new customers to find. Banks that have embraced those ideas are increasingly turning to analytics solutions to help them generate growth. INDUSTRY WATCH New York City's Underbanked Population: Growing and Mistrustful of Banks New research shows that 13 percent of New York City households lack bank or credit union accounts. How Banks Can Meet the Needs of Gen Y A survey of 1,055 consumers finds banks have a lot of opportunity to reach the 18-to-30-year-old customer segment if they start catering to this group with SMS alerts, online financial advice and videoconferencing. ID Fraud Grew 12% in 2009, But Wells Fargo's Fraud Losses Are Down Although Javelin Research's latest fraud survey finds identity fraud continues to rise, banks such as Wells Fargo report losses are down due to fraud detection technology improvements. Credit Unions Press Their Post-Crisis Advantage Post-crisis, credit unions are taking it to their bank competitors, soaking up deposits and investing in already-superior online banking capabilities. 
EXECUTIVE WATCH New WSFS CTO Mazarakis Driving Virtualization, Colocation, Imaging Projects Former T. Rowe Price CIO James Mazarakis aims to improve IT service levels as WSFS Bank's new CTO. THE INNOVATION FACTOR Going Lean and Green Banks have an opportunity to champion paperless processes, in turn helping corporate treasury departments reduce their environmental impact, save on the cost of fees and increase overall efficiency, writes Fifth Third Bank's Patrick J. Moore. |
