How is Sterling National using technology to target specific customers and maintain long-term relationships with those customers?

We are a wholesale business bank, based in New York City. Our clients tend to be privately owned businesses that borrow a minimum of $500,000 to $1 million. We use a very high-touch personal delivery of services - we have developed specific technologies for our clients.

We do a lot of business with law firms, and we developed a product called EZ-Cert, a remote terminal in our clients' offices that allows them to issue certified checks. They become agents of the bank because at the closing they can issue a certified check to their clients.

We also do a great deal of business with nursing homes. We have developed a cash management system that allows nursing homes to collect Medicaid payments and Social Security payments and manage receipt of those funds.

We are very high-touch and personal and make available an alternative high-tech delivery channel - the customer has a choice. The key thing is that we create technologies to meet the individual needs of our business clients. These technologies are developed totally in-house to meet those specific requirements.