Profile of Doug HenschenExecutive Editor, Enterprise Apps
Blog Posts: 7
Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of Transform Magazine, and Executive Editor at DM News. He has covered IT and data-driven marketing for more than 15 years.
Articles by Doug Henschen
posted in March 2005
The typical budgeting process, with its annual back-and-forth dance between departments and finance, "takes too long, is too detailed and doesn't focus on succeeding in the market."