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Banks Can Close Gap Between Customers Who Want PFM and Those Who Use It, Fiserv Says
There's a considerable gap between online banking users who show interest in personal financial management (PFM) tools and online banking users who actually use personal financial management tools, according to a survey of 3,000 online banking users conducted last winter by Fiserv.
Customer-Centered Banking is the Future, Author Says
In terms of understanding consumer behavior and providing the online and mobile services accountholders want, Brett King believes if banks don't innovate, they run the risk of letting outside competitors steal business by providing the technology first.
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