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HSBC Leverages Online Commenters in Marketing Campaign
HSBC has teamed with blog and article commenters on nymag.com as part of the bank's recent marketing campaign.
A New Era of Banking: Meeting the New Era of Customer Demand
By Jerry Driscoll, HP Exstream
From the Troubled Assets Relief Program (TARP) to President Obama's call for a "New Era of Responsibility," the market shift among financial institutions extends beyond Capitol Hill's call for greater accountability and regulation to a new era of customer demand calling for integrity, transparency and better communication.
AnswerMine Launches Mortgage Analytics Service
AnswerMine Group has released the Mortgage Analytics Service, an analytics-based solution for targeted mortgage restructuring, mortgage portfolio valuation and risk management.
Banking Is Just Too Complex for Some Consumers
Banks. Who needs them, right? Well, apparently not the protagonist in this video. Balancing checkbooks, ATMs and credit reports are for the birds, as far as he's concerned.
Disclaimer: Not all writers are like this. Really.
Boosting Performance with Analytics in 2012
By Omer Sohail, Accenture
In the wake of the financial crisis, the banking industry will be significantly reshaped by technology. Indeed, by 2012, technology-driven innovations will be more important than ever to help banks regain the high performance they seek.
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