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News & Commentary
Content tagged with Data & Analytics posted in April 2014
Utilizing Complaints to Improve the Customer Experience
Commentary  |  4/29/2014
These are the four levels of the complaint management maturity model .
Downward Trend in Bank Customer Experience: Report
News  |  4/24/2014
Gen Y consumers, particularly in North America, are dissatisfied with their banks.
Gen Y'ers Look For Mobile When Choosing Banks: Poll
News  |  4/18/2014
A poll commissioned by technology vendor Bancvue and conducted by Harris Poll also finds that rewards programs are important to this demographic.
Celebrus' Granular Data Helps Build Online Strategy
News  |  4/17/2014
Real-time tracking of customer click streams and interactions enables banks to test marketing campaigns with increased accuracy.
Tapping Big Data Analytics to Acquire, Engage and Retain Customers
Commentary  |  4/11/2014
What it takes to fully leverage data for customer acquisition, engagement and retention.
Banks Must Embrace a Customer-Centric Model
Commentary  |  4/4/2014
Once banks crack the code on how to deliver a better experience to customers, they will position themselves to seize phenomenal opportunities to engage with customers.


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